Selling a home

Your home may be your largest asset. When you decide that it is time to sell your home, whether you are relocating, moving up or downsizing, it is important that you plan it carefully, choosing optimal timing, price and marketing. It is also important that you choose the right Realtor, unless you plan to sell by yourself.

Real estate in Toronto has been extremely busy in the last few years, and it might appear that selling your home should be easy. But unless one is prepared, and has a good marketing plan, it may not be as easy as it seems.

There are many factors that affect the sale price of a property. Some of them are 'fixed', like location, or current market conditions. Some of them, however, can be changed to produce the best selling price and selling conditions.

It is important to have a good marketing plan. Most houses are sold on the open market using MLS exposure. Majority of buyers hire Realtors to help them in their search and to negotiate the purchase. But today's tech-savvy buyers like to be involved in the process and also search the Internet for suitable properties. It happens often enough, that a buyer finds and falls in love with a property that is totally different than what he initially described to his Realtor. Therefore it is extremely important that your house be exposed to the Internet traffic, and that the Realtor whom you hire to market your property is comfortable with Internet marketing and has a good Internet presence (website).

In addition to this website, Marisha maintains a high-ranking real estate website,, that exposes our listings to a very large number of daily visitors. We also advertise each of our listings on other high-ranking Toronto sites, and, of course, on our company's website. That, together with the and TREB's intranet site provide massive exposure for our clients.

If you would like to find out what your home might be worth in today's real estate market, please fill in a Free Evaluation (home appraisal) form. We ONLY collect personal information necessary to establish value, effectively market and to sell the property of sellers. We do not sell trade, transfer, rent or exchange your personal information with anyone.